SoftBank and OpenAI announced a new 50-50 joint venture this week to sell enterprise AI tools in Japan under the brand “Crystal Intelligence.” On paper, it’s a straightforward international expansion deal. But SoftBank’s role as a major investor in OpenAI is raising questions about whether AI’s biggest deals are creating real economic value or just moving money in circles.
On TechCrunch’s Equity podcast, Kirsten Korosec, Anthony Ha and AI editor Russell Brandom break down why this deal has people skeptical, and what it signals about the sustainability of AI’s current investment model.
Listen to the full episode to hear about:
What Box CEO Aaron Levie had to say about whether we’re in an AI bubble at TechCrunch Disrupt 2025, and why the shift from training to inference might actually be reassuring
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