Gwyneth Paltrow, who is synonymous with wellness, at-home coffee enemas, and jade yoni eggs, is making a name for herself in another, very different world: AI.
She is investing in AI startups, lending her voice to an AI product, and making it a recurring theme on The Goop Podcast. On Tuesday, Puck reported Paltrow is planning a “private, off-the-record al fresco dinner” at her home in honor of Sam Altman. Paltrow’s representatives didn’t immediately respond to an out-of-hours request for comment from Business Insider.
It is perhaps no coincidence that Paltrow is among the celebrities cashing in on AI after a rocky period at Goop marked by layoffs and strategy changes. And for an actor who reinvented herself as one of the earliest celebrity wellness influencers, her pivot into AI isn’t entirely out of character. Silicon Valley’s fixation on optimization and longevity feels Goop-adjacent.
Gwyneth Paltrow has invested in AI for years
Paltrow’s interest in AI goes back to at least 2021, when she invested in the customer service automation startup Forethought AI, which she later joined a $25 million funding round for. That year, she and the beauty industry entrepreneur Moj Mahdara launched their VC fund, Kinship Ventures, which lists “AI-enabled tools & consumer tech” as one of its current investment areas.
Since 2023, the text-to-speech platform Speechify, which she is invested in, has used her voice. Her other bets include investments in the beauty-tech startup Potion AI, and the AI-powered meditation app Moments of Space, which she became a co-owner of in 2024.
Nowadays, Paltrow’s interest in AI has extended beyond her investment portfolio and has become increasingly public.
Last year, following the Coldplay kiss-cam scandal involving Astronomer, the company hired Paltrow to front a tongue-in-cheek online video promoting its latest AI products.
Goop’s fast-casual dining offshoot, Goop Kitchen, meanwhile, moved closer to AI’s center of gravity this year by signing a lease for a ground-floor space at San Francisco’s 405 Howard Street, which makes up part of Anthropic’s HQ. Soon, Anthropic workers won’t need to leave the building to get their fix of Goop Kitchen’s organic turmeric-spiced chicken bone broth.
The Goop Podcast, which once mostly focused on topics like motherhood, holistic medicine, and careers, has taken on an unexpected AI flavor, too. Of its 11 most recent episodes, five have featured AI in the title or episode descriptions.
While her interviews with the psychotherapist Esther Perel about AI and dating, and with the chief medical officer of an AI-powered longevity clinic feel on brand, her June conversation with the cofounder of the AI-powered defense company Anduril raised some eyebrows online. The outlet Mother Jones said Paltrow had “goopified drone warfare.”
Paltrow also uses AI to run Goop itself. In May, she said during an interview at the Meltwater Summit in New York that AI tools were driving efficiency at the company, from managing workflows to creating media assets. She said her own suite of AI tools had effectively become a “chief of staff” for Goop.
“The train’s left the station,” she said of AI at the summit. “We’re in a time of incredible upheaval.”
