Spotify on Thursday announced a series of deals with major record labels to develop new AI products designed ensure fair compensation and center artists and songwriters in the experience. In partnership with Sony, Universal, Warner, and Merlin, the streamer said it would develop “responsible AI” products that respect copyright, but also allow the artists to choose whether or not they want to allow the use of AI tools.
Spotify didn’t delve into the specifics of how the new tools would operate, but the company already offers generative AI experiences for users, including with its AI DJ that plays a personalized selection of songs and others that allow users to request playlists using AI prompts, for instance.
Spotify was recently criticized for allowing an AI-generated band’s music to go viral on its service, raising questions about whether the future of music would push human artistry to the side.
Last month, the company revamped its AI policy to cut down on spam, particularly users who upload AI content at mass scale, create duplicates, and manipulate the search and recommendations systems. Spotify also said it would adopt the music labeling system DDEX to label when AI was used as part of the music creation process.
The upcoming gen AI features follow that promise by allowing artists to opt in to using AI tools if they choose. In all likelihood, the upcoming system would allow artists to identify when their music is used in AI-generated tracks and collect some sort of payment. Spotify notes the system will expand beyond artists to include other rightsholders and distributors over time.
“Some voices in the tech industry believe copyright should be abolished. We don’t. Musicians’ rights matter. Copyright is essential,” Spotify shared in its announcementment. “If the music industry doesn’t lead in this moment, AI-powered innovation will happen elsewhere, without rights, consent, or compensation. Together with rightsholders, artists, and songwriters, we are making significant investments in AI research and product development,” it read.
In addition, Spotify said it has begun building a generative AI research lab and product team focused on building out new technologies that reflect its principles that artists should be able to choose if and how they participate in the AI music ecosystem. It says work on the first products has already started, and more tools will be on the way.
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