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Home » PwC: AI Feels Overwhelming, but Fast Adopters Win 3 Times Revenue
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PwC: AI Feels Overwhelming, but Fast Adopters Win 3 Times Revenue

IQ TIMES MEDIABy IQ TIMES MEDIADecember 9, 2025No Comments2 Mins Read
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Worried about how AI is affecting your job? You’re not alone.

Everyone from the board to management to employees has concerns about the new technology, said Joe Atkinson, PwC’s global head of AI, in an appearance on CNBC’s Squawk Box Asia on Tuesday.

“It’s a complex time in the world of AI implementation,” said Atkinson. The pace of AI change is “overwhelming to everybody” and there’s a “mismatch” between how quickly organizational change can keep up with it, he said.

Global companies routinely look to PwC, one of the industry’s leading consulting and accounting firms, for answers to their most consequential business questions. With AI rapidly transforming how businesses operate, guidance on reorganizing for an AI-first future is becoming one of the most sought-after offerings.

Atkinson said that the next phase of implementing AI inside companies is scaling the technology’s capabilities, and companies that move quickly will see the most reward.

“We’ve talked for the last year about proofs of concept and experimentation, and frankly, those days are over. We now have to scale the impact of AI in organizations,” Atkinson said.

“The good news for employees is if we scale the impact of AI for organizations, I truly believe we create and unlock growth,” he added.

According to PwC’s data, organizations that adopt AI more quickly have seen three times the revenue per employee compared to those that proceed more slowly.

“That opportunity means that it’s not only a big upside for organisations. It is a big upside for employees who lean in and use these tools to help create greater productivity, outputs, and creativity,” Atkinson said.

PwC and other leading consulting firms have embraced AI, pitching themselves as client zero for the solutions they offer to clients and implementing AI solutions across all operations.

New hires at PwC will be doing the roles that managers are doing within three years because of AI, Jenn Kosar, PwC’s AI assurance leader, told Business Insider in August.

The technology is also affecting the firm’s hiring plans. In August, Business Insider obtained part of an internal presentation showing that PwC US planned to cut graduate hiring by a third over the next three years, in part due to “the impact of AI.”

Have a tip? Contact this reporter via email at pthompson@businessinsider.com or Signal at Polly_Thompson.89. Use a personal email address, a nonwork WiFi network, and a nonwork device; here’s our guide to sharing information securely.



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