OpenAI’s Merch Offers a Glimpse Inside Its Vibe

You can now wear ChatGPT on your sleeve — or head or shin.

As part of its 10-year anniversary celebration, OpenAI dropped a link on its X feed to a merchandise store. The “OpenAI Supply Co.” seems suited for the company’s engineers, with a space to log in with a company email. Indeed, most of the items listed are archives of old designs — but a few are available for purchase.

The “Supply Co.” site was marked as “coming soon” in July 2024, according to the Internet Archive. But this appears to be the first time ChatGPT users who aren’t employees can actually buy something from it.

OpenAI fans ate it up. The post garnered over 3,000 likes within 15 hours, and multiple sizes of the for-sale items were quickly sold out. If you’re anything other than an extra small or a small, you’re out of luck on sweatshirts and tees.

The items OpenAI listed give a glimpse inside the company — or at least its swag.

There are five Pokémon-style trading cards. Their subjects include Sora 2 (“shape-shifter”), GPT-5 (“two worlds, one model”), image generation (with a “huge” wow factor), Sora (“sci-fi”), and the OpenAI Blossom (“back and better”).

Pokémon has recently been a point of contention for the company, after its Sora video generator began booting out unauthorized versions of Pikachu.

Much of the site is themed around AGI, or artificial general intelligence, a much debated breakthrough milestone that many AI companies are racing to hit. One shirt reads: “AGI that benefits all of humanity,” a line from OpenAI’s charter. On the employee log-in, the suggested email is agi@openai.com.

The assortment of hats also offers clues. There are Sora beanies and baseball caps with the word “research.” One cap has the chatbot’s phone number, 1-800-CHATGPT. (Yes, the number still works.)

Another cap has OpenAI in red letters on camo print, resembling the popular Harris/Walz hat, which nods to Chappell Roan.

The baseball caps kept coming. There’s one with silver flames, a piece of early 2000s nostalgia. There’s another with the letters “SF” on it, firmly planting OpenAI in the city of San Francisco.

All the way at the bottom of the page is a baseball cap with the words “Thinking deeply.” The site says that it was released in September 2024 in honor of OpenAI’s reasoning model. It also looks remarkably similar to Anthropic’s “thinking” caps, which launched a year later at the company’s Air Mail pop-up.

Anthropic’s “thinking” caps quickly became a status symbol, signifying the wearer’s closeness to the AI boom. Cursor’s tab keys had a similar effect, as did OpenAI’s DevDay token plaques.

It’s possible that this merchandise drop will have the same effect. Your ChatGPT crew neck could give you caché.

The fans have clearly been hungry. Fan-created merchandise concepts have long floated around X. Some even turned their designs into unauthorized businesses.

Thirty minutes before its post about the tenth anniversary, OpenAI responded to a fan post. Developer Tibor Blaho posted some of the merch, saying that the company should make its store “public instead of keeping it employee-only.” OpenAI responded with the link and an eye emoji.

Blaho’s post was 10 months ago.