AI Mode, Google’s conversational Search feature for complex questions, is getting more personalized. The tech giant announced on Thursday that it’s bringing “Personal Intelligence” to AI Mode, enabling it to tap into your Gmail and Google Photos to provide more individualized responses.
The company first debuted Personal Intelligence last week in the Gemini app to allow the AI assistant to tailor its responses by connecting across your Google ecosystem, starting with Gmail, Photos, Search, and YouTube history.
The opt-in feature is now starting to roll out to AI Mode to Google AI Pro and AI Ultra subscribers in English in the U.S.
By bringing Personal Intelligence to Gemini and AI Mode, Google is leveraging the wealth of user data already within its ecosystem. Since users already rely on services like Gmail and Photos, Google can deliver more personalized experiences that rivals can’t easily match. Of course, not everyone wants AI looking at their photos and emails, so you can turn Personal Intelligence on or off at any time.
“With Personal Intelligence, recommendations don’t just match your interests — they fit seamlessly into your life,” Robby Stein, VP of Product, Google Search, explained in a blog post. “You don’t have to constantly explain your preferences or existing plans, it selects recommendations just for you, right from the start.”
Say you’re planning a vacation and searching for things to do and places to eat that everyone in your family will enjoy. With Personal Intelligence, AI Mode can draw on your hotel booking in Gmail and past travel memories in Google Photos to suggest a tailored itinerary with something for everyone. For example, you might see recommendations like an old-timey ice cream parlor based on the many ice cream selfies stored in Google Photos.
Google notes that AI Mode won’t just give you a generic list of restaurants and activities; it instead provides a personalized starting point for planning.
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“Personal Intelligence can also be particularly helpful for shopping, because AI Mode considers the types of items you buy and where you shop,” Stein wrote. “If you need a new coat for your upcoming trip, AI Mode could automatically take into account the brands you prefer, as well as your flight confirmation in Gmail to identify the destination and timing (Chicago in March). You’ll get suggestions for windproof, versatile coats that fit the weather and your preferred look. It’s like a personal shopper who already knows your itinerary and the vibe you’re going for.”
Google says other questions you could ask are: “Make a scavenger hunt for [partner’s name] to celebrate our anniversary. For each location, include a hint about us,” or “I’m decorating [child’s name ]’s bedroom, give me ideas for a theme and suggestions for decor.”
The company notes that AI Mode doesn’t train directly on your Gmail inbox or Google Photos library. Instead, it trains on specific prompts and the model’s responses.
