Author: IQ TIMES MEDIA
Amazon is expanding access to a program called Shop Direct that lets U.S. customers discover and buy products not sold in its own online store. The retail giant on Wednesday said it will now support third-party product feeds, which merchants use to provide information about their inventory, pricing, and catalog to other partners. With this information, Amazon can direct shoppers to a merchant’s website via its search results or its AI shopping assistant, Rufus, and even let customers use AI to make a purchase. The company has added support for third-party product feeds from Feedonomics, Salsify, and CedCommerce, which provide Amazon access…
Sometimes it pays to be a hater.Online trolls rejoice! An AI software company is looking for someone to spend the day bullying chatbots, writes BI’s Ana Altchek. Memvid is shelling out $800 for someone to spend eight hours testing and critiquing the memory of popular chatbots.There’s certainly an element of viral marketing going on with the unique job offer, but it’s also not completely out of left field. The almighty dollar is proving to be a powerful motivator for people to use AI.KPMG is launching a rewards program that pays cash prizes to employees with the best ideas for using…
David Ashton grew up outside of Sacramento, California, and went to college in San Luis Obispo during the historic drought of the late 2000s. He spent years driving the 300-mile stretch between Sacramento and San Luis Obispo, enthralled by the never-ending lettuce farms, acres of leafy green plants against a bleak, dry background. The fact that these lush, green crops were grown in drought conditions to be shipped to other parts of the country stuck with Ashton and later became the inspiration for his robotic farming startup Canopii, which looks to shrink produce supply chains. Portland, Oregon-based Canopii builds robotic…
U.S. tap water is generally safe and high quality. But that doesn’t mean every glass tastes the same, or that every building’s plumbing delivers identical water to the faucet.That uncertainty has fueled a booming market for water filters, from simple pitcher models to multi-thousand-dollar reverse osmosis systems. Yet experts say most American households don’t need extensive treatment. The challenge is knowing how to decide whether you need a filter.Under the Safe Drinking Water Act, the Environmental Protection Agency sets health standards for more than 90 contaminants in public water systems, including chemicals and microbes. Utilities treat water with disinfectants like…
LOS ANGELES (AP) — The superintendent of Los Angeles public schools who’s on paid leave during a federal investigation, released a statement on Wednesday denying any wrongdoing and asking to be reinstated as head of the nation’s second-largest district.The FBI served search warrants on Feb. 25 at Alberto Carvalho’s home and the LA Unified School District’s headquarters. Two days later, the district’s Board of Education voted unanimously to place him on leave pending the outcome of the probe. “Mr. Carvalho remains confident that the evidence will ultimately demonstrate that he acted appropriately and in the best interests of students,” said…
Over the past few years, a new class of medications has transformed the treatment of obesity. Drugs like Ozempic, Wegovy and Mounjaro work primarily by reducing appetite, helping people eat less and feel full sooner. Their success has demonstrated something important: Body weight is biologically regulated, and targeting the right biological pathways can lead to meaningful weight loss that can help transform lives.But appetite is only half of the equation. Your weight reflects a balance between the calories you consume through your diet and the energy you expend through movement, exercise and maintaining basic cellular function. While recent therapies have…
COLUMBIA, S.C. (AP) — Descendants of a father and daughter featured in what are believed to be the first photographs taken of enslaved people say they are happy their family members are finally going back to South Carolina.Harvard University turned the photos over to the International African American Museum in Charleston after a seven-year legal fight, the museum announced Wednesday.The 1850 daguerreotypes, a precursor to modern-day photographs, are of an enslaved man named Renty, his daughter Delia and five others known as Jack, Drana, Alfred, Fassena and Jem. The photos were taken from several angles and the subjects were shirtless.…
OpenAI’s introduction of advertising to ChatGPT was the most-anticipated industry launch since Netflix debuted its ads tier. Loading audio narration… How’s it going? Slowly.The pilot began on February 9 and was initially set to finish at the end of March, with some brands promising to spend at least $200,000 to take part. Advertisers and agencies tell me OpenAI has spent very little of some brands’ budgets so far.It’s left advertisers wondering, “When is ChatGPT going to start spending my money?” Phillip Thune, CEO of Adthena, told me. Adthena, a search intelligence platform, works with more than 50 clients and agencies…
By Nancy LapidMarch 11 (Reuters) – In people with type 2 diabetes in the world’s richest countries, deaths from cardiovascular disease are declining while mortality from dementia is on the rise, a large analysis has found.Newer diabetes medicines, including GLP-1s such as Eli Lilly’s Trulicity or Mounjaro, and Novo Nordisk’s Victoza or Ozempic, and SGLT-2 inhibitors such as Jardiance from Boehringer Ingelheim and Farxiga from AstraZeneca, provide heart protection along with blood sugar control, the researchers noted in The Lancet Diabetes and Endocrinology.While the cardiovascular complications of diabetes are increasingly addressed by these drugs and personalized treatment goals, new therapies…
This as-told-to essay is based on a conversation with Teresa Barreira, chief marketing officer of Publicis Sapient, the advertising company’s tech arm. It’s been edited for length and clarity.The role of the CMO has been under attack for years. And honestly, some of it is very well deserved.Part of the reason is that the role has never actually been consistently defined. If you walk into 10 different companies, you will find 10 different versions of what a CMO is supposed to do. In some places, it’s about brand. In other places, it’s about demand. In others, it’s about communications.That inconsistency…