Another micro drama app has scored a big fundraise, a sign that investors are still hot on the category — especially if a company is embracing AI.
The micro drama app Shortical, based in Israel, raised $100 million in financing from PvX Partners, a financial services firm, the companies shared exclusively with Business Insider.
Shortical is part of the buzzy micro-drama market. These companies produce short-episode series meant for watching on your phone, with titles like “Foul Play With My Brother’s Best Friend” and “Beach Volleyball Virgin.”
Deloitte predicted that revenue made by micro drama apps would more than double this year to $7.8 billion, with the US accounting for about 40% of that. Hollywood has taken note, with players from Disney to Fox Entertainment investing in their own vertical series in various ways.
Shortical is not the biggest player in the sector, though it has grown in recent months in the US, ranking 24th in micro drama apps by downloads in the first half of 2026, up from 39 in the second half of last year, according to the analytics firm Sensor Tower.
Shortical CEO and cofounder Guy Shimoni touted the app’s emphasis on talent and AI tools that support rather than replace scriptwriters. The company employs 15 full-time screenwriters and has worked with talent like Ofir Lobel, who has directed Netflix series like “Black Space.”
When it comes to on-screen talent, though, Shortical sees AI-generated series as a big part of its future. So far, it has released an epic fantasy starring AI actors, called “Bound by Fire,” and said it has another in the works. Shimoni said the audience response to “Bound” was on par with that of its live-action series. The company said in the coming months, it expects to produce 20 hours of AI shows a month, and five hours of live-action, human-acted shows.
“I believe AI has the potential to 10x what we do with live productions, with a similar or less budget,” Shimoni said. “Long term, 10x, if not 100x.”
Other micro drama companies have also moved rapidly to AI-driven series that can be made for a fraction of the typical $100,000 to $300,000 cost of an hourlong series.
Shortical’s move into AI was a consideration for PvX in making its investment, along with the quality of Shortical’s team and its return on ad spend, the firm said.
“My personal opinion is that without AI, this space would not exist,” PvX Partners CEO Joe Wadakethalakal said. “It’s being driven by the massive decline in production costs to create this content.”
Shortical
Micro dramas are attracting a new type of funding
The PvX investment is notable for its size and type. Previous raises by prominent micro drama companies included Holywater, which raised $22 million, and GammaTime, which snagged $14 million. Some investors have expressed skepticism about the category’s durability because of its high customer acquisition costs.
The funding Shortical raised is user acquisition financing, a type of debt commonly used in mobile gaming apps. This is PvX’s third such investment in micro drama apps, after StoReel and Luni.
Wadakethalakal said user acquisition financing made sense given Shortical’s growth stage. Under the deal, PvX earns back a share of the revenue Shortical makes from new users rather than receiving equity in the company. This lets the founders keep more of their ownership. (Shortical also raised VC funding earlier in the year, from Net Capital Ventures and Sticker Ventures; Shimoni said the amount, which hasn’t been announced, was $15 million.)
Hernan Lopez, founder of streaming research firm Owl & Co., said the use of user-acquisition funding was a sign of credibility for the micro drama industry.
“You have to prove the unit economics are there,” he said.
Most micro drama apps are subscription-driven and rely heavily on paid marketing to get people to download their apps. Shortical sells coins to unlock episodes after viewers get some free ones, and has unlimited viewing plans for $7.99 a month and $124.99 a year.
Some industry insiders predict the model will shift toward ads as people experience subscription fatigue, and that viewing could migrate to apps like TikTok that already have built-in user bases.
