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You’re scrolling through your phone when you stumble upon the next viral trend: an influencer claiming that following their incredibly strict diet will help you achieve their jaw-dropping physique. Or you see a fresh-faced runner swearing you can run a marathon without any training — just like they did.
Whether or not you’re actively searching for wellness advice, it’s nearly impossible to avoid hearing about the latest health craze making bold guarantees of transformation.
As you wonder if these claims hold any truth, you might also question why people often feel motivated to dive into intense challenges — when seemingly simple habits, such as getting enough sleep or eating more vegetables, often feel much harder to tackle.
Many of us are drawn to these extreme challenges because we’re craving radical change, hoping it will help prove something to ourselves or to others, experts say.
“We always see these kinds of challenges as opportunities for growth, particularly if we’re in a phase of our life where we’ve let ourselves go,” said Dr. Thomas Curran, associate professor of psychology at the London School of Economics and Political Science and an expert on perfectionism. “Maybe we feel that we need to be healthier, or we just had a breakup or (major) life event.”
With social media amplifying these movements, it’s easy to see why people are increasingly drawn to the idea of achieving the “perfect” version of themselves. But before jumping into a new wellness challenge, it’s important to take a moment, reflect on your goals, and consider where you’re starting from.
With health influencers raising the bar for success, the wellness space now often feels like a performative space where people strive to showcase peak physical and mental strength.
While seeing others’ achievements can be motivating, it can also be discouraging if your progress doesn’t match theirs.
Each person is chasing the perfect version of themselves — whether it’s a body or a lifestyle — which is dangerous because this is typically an impossible or dangerous version to achieve, Curran said. He added that this type of comparison creates a dangerous cycle in which people constantly feel dissatisfied with their own progress.
“It’s a fantasy in many ways, and once you start chasing after it, you constantly find yourself embroiled in a sense of doubt and deficit,” he said.
Curran also noted that wellness challenges can be particularly damaging for women who struggle with perfectionism, as they tend to be bombarded with impossible beauty standards and societal expectations.
Renee McGregor, a UK-based dietitian who specializes in eating disorders and athlete performance, encourages people to approach wellness trends with curiosity and skepticism. That’s because some influencers and celebrities could be promoting products because there’s a financial benefit for them.
“The thing to ask yourself about the person you’re taking advice from is what do they gain from it?” McGregor said. “If they are going to gain financially, then you know that they (could be willing) to sell you a lie.”
Whether you want to try a new challenge or product that promises amazing results, McGregor suggests doing your research and seeking diverse perspectives, including consulting with doctors when possible.
If you’re the type of person who thrives on challenges and pushing your limits, this doesn’t mean you need to shy away from wellness challenges altogether. But before diving in, take a step back and ask yourself if you’re pursuing the challenge for the right reasons, McGregor said.
Some people want to try these challenges because they believe something is missing from their life, and they’re looking to attain “worth” or receive validation, McGregor noted.
A good way to assess your motivation is by considering whether the challenge will benefit your health or if it’s about showcasing your accomplishments on social media or some other reason.
Before trying any new trend, make sure you have the foundation to handle it and be aware of any potential risks, McGregor said.
For casual runners, this might mean signing up for a 5K but building your endurance gradually while incorporating other strength training exercises into your routine. For more intense challenges, such as a marathon, McGregor encourages people to consult with professionals or a coach who can monitor your progress and condition along the way.
Both McGregor and Curran emphasize the importance of fostering sustainable health habits before embarking on more extreme challenges.
Rather than chasing the idea of being “healthy,” McGregor suggests focusing on actual healthful behaviors and starting small.
If you’re a highly sedentary person and want to add more movement to your day, try doing lunges while brushing your teeth or taking short walks throughout your typical routine.
McGregor suggests other small changes, too, including eating vegetables several times a day, basing meals around whole grains and having a handful of nuts each day.
“These are little changes that allow people to reap the rewards of brain health and physical health instead of drinking five juices a day, which is never going to be the answer to your overall health,” she said.
Most importantly, wellness should be giving people pleasure, not about reaching a certain number on the scale or looking a certain way to achieve ultimate happiness, McGregor said.
“There’s a lot we can do with our psychological health, and I think (we) need to realize that comparison never really benefits (us),” McGregor said. “I think sometimes it’s really important for us to be in the (moment) and rest with what’s going on.”
